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Thoughtful, timeless design.

A Lynchpin brand identity system signifies thoughtful formulation of timeless design; defining and propelling companies into the future

A Lynchpin brand identity system signifies thoughtful formulation of timeless design; defining and propelling companies into the future

Brand Identity

Logo | Trademark

Brand Support

Identity Standards Guide

Stationary

Brand Engagement

Environmental Graphics | Signage | Wayfinding

Experiential Design with Environments

Website

UI | UX

Brand Promotion

Advertising

Print Collateral

Social Media

Ephemera

Brand Launch

Internal

External

Lynchpin was launched in 2018.

It’s genesis began in 1981 when Kevin Shults and Kim Watson first met in college studying commercial art under professor John Lynch.

Following graduation, Kevin developed his expertise working in advertising and corporate communications. Kim went on to own a design firm and earn her post-secondary degree to teach design at various colleges and universities.

The two recognized their classic arts and graphic design training, coupled with decades of industry experience, provided the foundation to move foward with the Lynchpin business model — working with a select group of clients who appreciate the value of smart design, executed with consistency, based on goals and strategy.

Lynchpin was launched in 2018.

It’s genesis began in 1981 when Kevin Shults and Kim Watson first met in college studying commercial art under professor John Lynch.

Following graduation, Kevin developed his expertise working in advertising and corporate communications. Kim went on to own a design firm and earn her post-secondary degree to teach design at various colleges and universities.

The two recognized their classic arts and graphic design training, coupled with decades of industry experience, provided the foundation to move foward with the Lynchpin business model — working with a select group of clients who appreciate the value of smart design, executed with consistency, based on goals and strategy.

Portrait of Kim Watson
Portrait of Kevin Shults
Portrait of Kim Watson
Portrait of Kevin Shults

Contact

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